Books

Your unconscious runs more of your life than you think — words, colours, and cues you barely notice shape what you choose. Paley unpacks those illusions with short, sharp experiments so you can read yourself (and others) a little better.

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A mentor in a box from the maker of the iPod, iPhone, and Nest. Short chapters on product, teams, career forks, and leadership — old-school advice for making things worth making.

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How venture capital actually works — term sheets, board dynamics, and what partners look for when they write a check. Kupor demystifies Sand Hill Road so founders and operators can negotiate without flying blind.

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Network effects from the person who scaled Uber. How to spark the first users when the product is empty, then tip markets into self-sustaining growth — atomic networks, hard sides, and escape velocity.

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Care personally and challenge directly. Scott’s framework for feedback that builds trust instead of politics — how to give it, get it, and build teams that tell each other the truth.

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People don’t buy what you do; they buy why you do it. Sinek’s golden circle is a simple lens for leadership, hiring, and brand — lead with purpose and the how and what follow.

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Market design from a Nobel economist. How matching markets — kidneys, schools, jobs — get built so the right people find each other, and what makes a marketplace thick, safe, and fair.

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System 1 and System 2 — the fast intuitions and slow deliberate mind that run your decisions. Kahneman maps biases, noise, and overconfidence so you catch yourself before the shortcut runs the show.

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