---
title: "Siddharth Jaiswal"
canonical: "https://sdrth.com/"
---

# Siddharth Jaiswal

Bangalore, India

I'm currently building [Seek](https://withseek.com/?utm_source=sdrth.com) - Personal AI for the rest of us.

Consumer AI, Growth, Discovery Commerce

Previously, I led Product Growth at Leher AI (social network), Hiree (recruitment-tech) and consulted early-stage startups.

I started building *things* on the internet in 2010. My first website was a study material and content-sharing project for my classmates at Jain University.

I used to build small business websites with WordPress and never formally learned coding. AI agents ~~vibe coding~~ changed my life in the early 2020s.

Now, I am building Personal AI agents for the rest of us - the normies.

## Building

- [Seek Personal AI](https://withseek.com/?utm_source=sdrth.com) (2026) — Personal AI for the rest of us
- [Seek Shopping](https://seek.shopping/?utm_source=sdrth.com) (2025) — Let your agents discover, save, shop from brands you _will_ love
- [Seek Rewards](https://seekrewards.com/?utm_source=sdrth.com) (2022) — The shopping and rewards platform we started with and evolved from
- [Traction Growth](https://tractiongrowth.com/?utm_source=sdrth.com) — A collection of things I ask AI to teach me or my friends - in hopefully simple words
- [CashNoCash](https://economictimes.indiatimes.com/small-biz/startups/cashnocash-com-launched-to-help-citizens/articleshow/55419308.cms?utm_source=sdrth.com) (2016) — Built during Demonetisation, scaled to 1.4 Crore Users in less than 30 days
- Product Ideas (Coming soon)
- [Seek Writer](http://seekwriter.app/?utm_source=sdrth.com) — A writing app with AI as your writing coach (BYOK)
- [Catchup](https://github.com/sdrth/catchup?utm_source=sdrth.com) — A macOS app that summarises your WhatsApp chats and exposes an MCP for your agents
- [Choose Browser](https://github.com/sdrth/choose-browser?utm_source=sdrth.com) — macOS tool to open your links in the right browser profile every time
- [Kotoba](https://jp.sdrth.com/?utm_source=sdrth.com) — Japanese Vocabulary Learning
- mactivity (Coming soon) — A simple macOS activity monitor

[Building](https://sdrth.com/building)

## Thinking and Writing About

**[AI Shopping](https://sj.substack.com/?utm_source=sdrth.com)**  
How shopping agents will change discovery, recommendations and commerce.

**[Personal AI](https://sj.substack.com/?utm_source=sdrth.com)**  
What happens when Consumer AI becomes smarter at doing things with access to the full context of our digital life.

**[Growth](https://sj.substack.com/?utm_source=sdrth.com)**  
Building and growing consumer products from 0-1 and growth loops that feel like magic.

**[Discovery Commerce](https://sj.substack.com/?utm_source=sdrth.com)**  
People don't always know what they want, they "discover" and buy things.

**[Consumer Behaviour](https://sj.substack.com/?utm_source=sdrth.com)**  
Why people do the things they do and what influences them.

[Writing](https://sdrth.com/writing)

[Books](https://sdrth.com/books)

[Games](https://sdrth.com/games)

Find me on [(Twitter)](https://twitter.com/sdrth?utm_source=sdrth.com) • [Substack](https://sj.substack.com/subscribe?utm_source=sdrth.com) • [LinkedIn](https://linkedin.com/in/sdrth?utm_source=sdrth.com) • [GitHub](https://github.com/sdrth?utm_source=sdrth.com)

Built with AI. Last updated on September 26, 2026